Designing for a mobile device is quite different than designing for the desktop user. Tests like this one can help marketers determine what design tactics can improve a user’s overall experience and click-ability aka. touch-ability! Vote on this test and see if you guess correctly!
Source: Anne Holland, www.whichtestwon.com
It’s our first iPad test! Can you guess which version of a
(famous) German auto insurance company’s homepage – served
just to iPad traffic – got a 9.23% lift in online
registration form fills?
Both buttons had the same copy … but they looked really
different! http://whichtestwon.com/archives/12598
Note: This was a multivariate test, so many other page
elements changed. BUT our lift data is specifically for the
button only. So, ignore the other differences and pick the
button you think compelled more iPad users to register:
http://whichtestwon.com/archives/12598