Source: Dan Zarrella, Science of Email Marketing Webinar, HubSpot
Dan Zarrella recently hosted the Science of Email Marketing webinar, view slides and video here. His findings were the result of analyzing over 9.5 billion emails in a recent research project. One common question covered in the research is coincidentally something clients always ask…”What is the effect of time-of-day on click rates OR unsubscribe rate?” See the graphs below for details on this controversial topic. You can note the 3-4pm lull when most consumers are LESS likely to react to an email. On the flip side, the early morning 5AM-6AM time slots saw a high spike.
It should be noted that there is no right OR wrong time of day but you can use this research as a starting point to test what works for your industry, product, offer, and brand.
Click on the slides below to enlarge
