How to create a test that gets results you can use
Source: Jon Powell, Marketing Experiments, Blog It’s the same problem, every time Someone new to online testing, excited to get started, eager to begin crunching numbers and reporting amazing results:...
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Effect of Time of Day on Response
Source: Dan Zarrella, Science of Email Marketing Webinar, HubSpot Dan Zarrella recently hosted the Science of Email Marketing webinar, view slides and video here. His findings were the result of...
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B2B Email Frequency
Many B2B clients wonder at what pace they need to be emailing prospects and clients to really make an impact in their campaigns. This post helps support V12′s stance that it’s all subjective…and here’s...
View ArticleTiming your E-Mail Marketing
Source: Ron Rule Somehow over the years I’ve managed to work “check my email” into the morning routine, sometimes even before getting dressed or pouring a cup of coffee, and I’ve noticed a few things:...
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How do you get subscribers to take action on email they receive via mobile...
While this post was written specifically for mobile email marketing, many of these techniques are great advice for prospect email marketers-some of these tips will help to get you past today’s...
View ArticleInteresting A/B Test Results for iPad
Designing for a mobile device is quite different than designing for the desktop user. Tests like this one can help marketers determine what design tactics can improve a user’s overall experience and...
View ArticleMarket Opportunity for Email
By Mark Brownlow, Email Marketing Report, May 2010 People unfamiliar with email marketing often wonder what all the fuss is about. Didn’t spam kill email as a marketing vehicle? And if spam didn’t kill...
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Minimizing Email Opt-outs
By: Christina Galbornetti, Director Creative Services -V12 Group Attrition rates for email marketing lists will continue to challenge marketers well into 2013 The never-ending battle to forge past...
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Making the Most of Email Marketing Metrics
I love, love, love this post! It sounds just like V12′s VP of Operations on every client call…METRICS MATTER! And I particularly like that the author points out that there are also benefits of email...
View ArticleGoogle Experiment Might Help Email Marketers, stay tuned…
Email marketers pay attention, what’s happening at Google with this experiment can help your email targeting efforts. Source: Ken Magill, The Magill Report Google has begun an experiment that could...
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